Magic Organic Apothecary (MOA)

It all began in 2010 founder when Charlie Fowler started on a quest for healthy living following the birth of her daughter, who suffered badly with eczema. Having researched the alarming long-term effects of the petrochemicals being prescribed, it became the dream to produce a simple and effective organic balm to ease the itchiness and discomfort…The Green Balm was born! 

On the quest for natural and organic ingredients she was drawn towards the ancient folklore of herbalism and introduced to the humble yarrow, a favourite amongst many herbalists, partly due to its array of powerful properties. With a background in art and design Charlie creates all the hand drawn illustrations, believing that the entire packaging of a finished product is as important as what’s inside.

The MOA products combine yarrow with other herbal extracts and botanical oils to help to soothe, cleanse, moisturise, tone and energise. The therapeutic scents and feel on the skin have a nurturing effect on mind, body and spirit.

The yarrow is grown on an organic farm in Somerset, sometimes we help out with sowing the tiny seeds by hand or reaping the harvest in the summer. As a small team we like to be part of every aspect from start to finish, ensuring that each potion has been created with love.